Arts Audiences is delighted two new initiatives for arts organisations in 2011.
Build Your Audience 2011 / Cultural Tourism
Arts Audiences is inviting applications for the new Build Your Audience scheme, which this year will concentrate on helping arts organisations with their cultural tourism efforts. This project is part of Arts Audiences ongoing work with partner Failte Ireland which included a cultural tourism briefing day in November 2010.
Do you need help to identify, communicate with, and build your visitor audience? Wondering how best to reach domestic or international visitors? Or how best to work with the tourism bodies and your local amenities?Wondering if you should you use traditional marketing techniques or new media?
In this pilot scheme, Arts Audiences will provide free audience consultancy in this area to 3 organisations. Participating organisations will assist in documenting the process and results, which will be publicised to make learning outcomes available to the wider arts community. Learn more here
Google @ The Arts Council / New Media Mentoring
Arts Audiences is also delighted to announce an expansion of their relationship with Google who will, once again, be providing a limited number of mentors for arts organisations in 2011; and that in addition to that, the mentors are holding a session for those interested to give you the tools to identify what your new media challenges are.
The Google mentors will run a session on Friday 18th February 2011 from 2.30 – 5.30pm at the Wood Quay Venue, Civic Offices Dublin 8 to give you tools to identify your online marketing goals. The session will be suitable for all, whether you want to apply for the mentoring scheme or not and will cover 1. How to set online marketing goals; how to use specific tools, such as Google Analytics and Google Adwords ; small groups breakout to answer specific questions you may have. If you want to apply to attend, click here
About Arts Audiences
Arts Audiences is a partnership initiative of the Arts Council and Temple Bar Cultural Trust. Following a short period of research and project planning, the initiative decided what actions it would take in 2009. Details of the projects which were undertaken are on www.artsaudiences.ie. The projects outlined are designed as a starting point, to get people and organisations interested and involved and to build a base of action research material which is useful to all of us.
For further information log on to www.artsaudiences.ie